Objectives
Communicate on the strengths of the brand: sale of refurbished products, wide selection of products, attractive prices and fast delivery, in a high-consumption period: before Christmas
Target
25-49 age group
Offer
3 scripted spots focused around young people, the brand's priority target.
Results
89% of viewers believe that this product placement is an original and differentiating way of communicating. This communication strongly influences the brand’s image: +24pts on average (exposure vs. no exposure). Reinforced brand attractiveness: +17pts in intent to find out more and +21pts in intent to buy (exposure vs. no exposure)
