Back Market X Plus Belle La Vie

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Communicate on the strengths of the brand: sale of refurbished products, wide selection of products, attractive prices and fast delivery, in a high-consumption period: before Christmas


25-49 age group


3 scripted spots focused around young people, the brand's priority target.


89% of viewers believe that this product placement is an original and differentiating way of communicating. This communication strongly influences the brand’s image: +24pts on average (exposure vs. no exposure). Reinforced brand attractiveness: +17pts in intent to find out more and +21pts in intent to buy (exposure vs. no exposure)