The campaign, which has been running since 15 December, will be shown daily on France 2, France 3 and France 5 for two months.
Four thirty-second adverts showcase the variety of experiences that tourists can enjoy when visiting India :
- luxury
- exotic food
- nature
- yoga and wellbeing…
The campaign aims to showcase viewers India’s spectacular scenery, and aims to provide profound lifechanging experiences. The adverts end with the message : “Find the incredible you”.
Watch one of the four adverts comprising the Incredible India campaign :
Suman Billa – Joint Secretary, Ministry of Tourism, says: “France is our top 10 source market. We see clear potential to double our tourist arrival from France and increase the FTA into India. We hope to create awareness about India tourism through FranceTV Publicité amongst French audience seeking transformational travel experience”.
Yasmina Azelmad, FranceTV Publicité’s International Managing Director, says: “We’re honoured that India’s Ministry of Tourism partnered with FranceTV Publicité to publicize its vibrant Incredible India campaign. This major partnership clearly demonstrates our agency’s ambition to develop its activity on the international market by expanding into growing foreign markets.”
Valérie Blondeau : valerie.blondeau@francetvpub.fr – 01 56 22 62 52
Alexis Blanc : alexis.blanc@francetvpub.fr – 01 56 22 62 04
