Before the start of the Tour de France in Denmark on July 1st, France Télévisions is getting into gear and will be offering viewers an exceptional way to watch the entire Grande Boucle free-to-air exclusively on its channels and digital platforms.
New this year: the Women’s Tour de France is back after 33 years, marking a new era for women’s cycling. It will be one of the first Women’s World Tour races to have its own competition week, right after the Men’s Tour de France. Its entry into the cycling landscape should propel women’s cycling to the forefront of the international scene.
In 2021, 42 million viewers watched the Tour de France on France Télévisions*, an all-time record, and 12.6 million videos were viewed on FranceTV platforms**.
FranceTV Publicité is offering its partners the opportunity to place their brand at the heart of the race by sponsoring ever more engaging and innovative features.
Please contact your sales manager for further information.