Creative solutions

Beyond the screen: narrate stories for brands

Our aim is to bring our various programme brands to life beyond the television screen by narrating other stories with and for the brands, while preserving their respective DNA that drove their success.

All these tripartite creations are born thanks to the expertise of FTPC (France Télévisions Publicité Conseil), our production entity. Along with expertise in the production of billboard elements for sponsorship campaigns, we also ensure to have diversity in our service, particularly via renewal and broadening of our pool of partners in order to stay up to date with new information – whether it is technological or more oriented towards “new scripts”.

These new scripts are also social in nature. With Brut, in an exclusive manner, we create videos of a new genre, the “engaging ads.” With this resolutely modern format, the brands can engage in conversations on all social platforms, with their target group being millennials, who are more volatile than their elders, particularly due to total transparency in the subject matter, but always in order to provide information.

  • Objectives
  • Value transfer and commitment
  • Your brand at the heart of a premium editorial
  • By relying on the endorsement of programme brands and major events
  • By engaging France Télévisions influencers
  • Key figure
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84% French expect brands to produce content online
source Kantar TGI- April 2018

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