Creative solutions

Beyond the screen: narrate stories for brands

Our Creative Solutions Department is fully dedicated to the design and execution of Brand Content projects.

All our creative output is based on threefold expertise:

Strategic review

Our proposals are systematically structured around a precise and effective strategic plan. Resolutely inspired by the strength of the idea and its simplicity, our recommendations are designed and drafted to meet the requirements of our partners, agencies and advertisers.

Project management

Over recent years, we have acquired indisputable project management expertise. A dedicated team is assigned to operational implementation under optimal conditions. Its multimedia skills allow the team to pin down your objectives, resolve doubts and remove obstacles, when needed.

Production

FTPC (France Télévisions Publicité Conseil) is our internal production entity. As experts in the production of billboard elements for sponsorship campaigns, we also make sure we diversify our offer, notably by renewing and growing our pool of partners so that we are up to date with new areas of expertise, whether technological or more oriented to “new models of authorship”.

These new models are also socially-oriented, for example with Brut.

We are the exclusive network for this publisher, a definitive video media today. Together, we are creating a new genre for videos: “engaging ads”. This extremely modern format allows brands to launch conversations on all social platforms, targeting millennials, who are more volatile than their seniors, notably thanks to fully transparent content, which remains, however, dedicated to current events.