Best cases - France•TV Publicité

Lactalis

Product placement with Parents mode d’emploi Campaign objectives To increase the sales of the butter (brand : Président) in Sub-Saharan Africa. As butter is not heavily consumed, Lactalis wants to show the African consumers how to use butter in their daily life. Targets AB+, women responsible of household purchases. FranceTV Publicité solution Product placement in…

European Commission

Branded content solution in a qualitative environment Campaign objectives Under the program #InvestEU, the European Commission wanted to promote its investment plan for French startups thanks to real life case-studies. Targets Euro-sceptical FranceTV Publicité solution Production of 4 mini-films with France Télévisions Publicité production team. The films were broadcast on TV on FRANCE 2 and…

Calvin Klein

A multi-target digital campaign exclusively on france.tv We chose France Télévisions Publicité for our Calvin Klein digital campaign because it offers qualitative environments, good targeting options, and the possibility of premium positions. And – not to forget – the great service, that all requirements have been picked up perfectly and in a always timely manner.…