A multi-target digital campaign exclusively on france.tv
We chose France Télévisions Publicité for our Calvin Klein digital campaign because it offers qualitative environments, good targeting options, and the possibility of premium positions. And - not to forget - the great service, that all requirements have been picked up perfectly and in a always timely manner.
To promote Calvin Klein underwear brand image among French women. 3 different commercials with iconic female celebrities produced by Sofia Coppola are created to reach 3 different age group.
Women 18-24 (Maya Thurman-Hawke commercial)
Women 25-44 ( Kirsten Dunst commercial)
Women 45-54 (Rashida Jones commercial)
FranceTV Publicité solution
Calvin Klein digital campaign was exclusively on france.tv. The 3 commercials were broadcast as a pre-roll around shows in affinity with the 3 age target groups. On top of that, Calvin Klein pre-rolls were sold in exclusivity : no other pre-rolls were broadcast next to Calvin Klein pre-rolls.
A CTR (click through rate) exceeding 4% on all devices with a 85% completion rate.