Dix pour cent X Garofalo

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A 100% branded content offer at the heart of the successful drama Dix pour cent


- Notoriety objective
- Extend TV sponsorship with content creation around Garofalo products


- Women 35-59 age group / Upper socio-professional categories


Production of 3 branded content intros under the "Dix pour cent" license:
- Three 100% digital videos hosted by chef Denny Imbroisi, producer Dominique Besnehard and actor Assaad Bouab drawing parallels between the secrets to making good pasta and making good TV series.
- 1 branded channel on the france.tv platform
- Episodes relayed across the series' social networks


- 36,143 video views 53% Average playback rate