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European Commission

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Branded content solution in a qualitative environment

Campaign objectives

Under the program #InvestEU, the European Commission wanted to promote its investment plan for French startups thanks to real life case-studies.



FranceTV Publicité solution

Production of 4 mini-films with France Télévisions Publicité production team.

The films were broadcast on TV on FRANCE 2 and FRANCE 3 in prime time, and also on around news and magazine programs.


7 million TV viewers 15+ reached with only 11 broadcasts! A 4% CTR on average on

Mentionned brands