Branded content solution in a qualitative environment
Campaign objectives
Under the program #InvestEU, the European Commission wanted to promote its investment plan for French startups thanks to real life case-studies.
Targets
Euro-sceptical
FranceTV Publicité solution
Production of 4 mini-films with France Télévisions Publicité production team.
The films were broadcast on TV on FRANCE 2 and FRANCE 3 in prime time, and also on france.tv around news and magazine programs.
Results
7 million TV viewers 15+ reached with only 11 broadcasts! A 4% CTR on average on france.tv.
