|
|
|
Our Vision for 2022: New Advertising Performance
|
|
France Télévisions Publicité publishes its new general conditions of sale for TV and digital. We advocate a new advertising performance through 5 commitments:
- Build a sustainable world with a more responsible advertising: France.tv responsibility,
- Help the territories with local offers and targets: France.tv local,
- Commit to business performance and efficiency: France.tv performance,
- Simplify advertising purchasing,
- Maintain our leading position on segmented tv: addressable.tv.
|
|
|
|
|
|
|
|
|
Audience – October 2021
28,3% audience share 4+ for France Télévisions
|
|
|
|
|
|
|
|
|
|
14,5% record month of October since 2012 for France 2
|
|
Source: Médiamétrie Mediamat
Crédits : Nathalie GUYON et Christophe BRACHET / FTV
|
|
|
|
|
18M viewers get information every day on France 2, France 3 and France Info
|
|
|
|
|
11 leading fictions in the evening
|
|
|
|
|
|
|
|
|
|
FranceTV Publicité ramps up its addressable TV initiatives
|
|
One year after becoming the first advertising network to broadcast addressable TV commercials, FranceTV Publicité is delighted to report a positive and promising performance.
Addressable TV at FranceTV Publicité in a few figures:
|
|
|
|
|
|
|
|
|
|
100 addressable TV campaigns already broadcast on France Télévisions channels
|
|
|
|
|
16 loyal advertisers, 4 of whom have already run at least 3 campaigns (Renault, Prévifrance, Solimut and Boursorama)
|
|
|
|
|
20% of French households reached by addressable TV by 1 January 2022
|
|
|
|
|
|
|
|
|
FranceTV Publicité wins gold at the Grand Prix for the Good Economy
|
|
This awards ceremony celebrates the best initiatives of companies committed to an ecological, social and solidarity-based transformation of their activities.
FranceTV Publicité picked up the Gold award in the “Encouraging responsible consumption – Corporate” category.
This award recognizes FranceTV Publicité’s commitment to creating more space for responsibility. Its role is to highlight the responsible approaches of the brands it works with, giving them the chance to provide clear evidence of their actions.
|
|
|
|
|
|
|
|
|
Source : Affluent Europe 2021 – IPSOS
|
|
Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038
Vos données à caractère personnel sont traitées conformément à notre Politique de confidentialité tiers
|
|
|
|
|
|
|
|
