Summary of the IPSOS Affluent Europe 2023 survey results
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  • A high level of awareness (56%)
  • A viewer profile that remains as premium as ever: 21% AB+ (index 156) and 43% decision-makers (index 133)
  • An audience with a high purchasing power, more than competitors: an average income of €86K, up 9% on last year, and up 4.5% on the competition;
  • With a high willingness to consume products and services.


Survey methodology

  • Pan European survey conducted between January and December 2022 and administered online
  • The survey covers a total of 20 countries, including 17 countries in Western Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Turkey) and 3 countries in Eastern Europe (Poland, Czech Republic and Hungary)
  • The IPSOS Affluent Europe study measures the behaviors of Europe’s most affluent consumers and most senior executives – the 13% of adults with the highest incomes in the region.