Objectives
Support Volkswagen's "Way to Zero" environmental ambitions through an aspirational TV short
Target
All audiences
Offer
- A short program, eco-produced by Brut., on environmental entrepreneurial initiatives that highlights women and men who promote projects, initiatives and daily practices that embody a desire to transform our world into a world with zero waste, zero carbon and zero CO2 emissions.
- Broadcast on France 2, France 3, France 4 and streamed on France.TV
- Streamed via IPTV, the most premium platform
Results
GRP on 25-59 age group : 283
