You are changing, so is advertising.
At FranceTV Publicité, we believe that a sustainable world is possible, and we want to build that world together. We have heard what our viewers, advertisers and agency clients want, and in 2022 we’ll be accelerating the changes already put in place. We’re stepping up our initiatives to this effect: twice as many “green” ad slots will be available, and our carbon impact and campaign efficiency measurement services are being strengthened. We firmly believe that advertising has a role to play in addressing new corporate responsibility challenges.
Let me assure you that we are committed to working with you for a greener world.