Research at FranceTV Publicité, between insights and innovations, from the point of view of quality and efficiency for a better advertising experience
The research department of FranceTV Publicité supports its advertising and agency partners throughout the year. Based on finding new ways of consuming, seeing the world or watching TV, the idea is to develop new targets or indicators in media planning tools in order to optimise the brand ROI. For example, FranceTV Publicité was the first company to integrate behavioural targets for TV (shoppers, shoppers bio, etc.) or to use quality user experience indicators (Quality Rating Point) in media planning tools. Another aspect of research concerns the efficiency tests of TV or digital advertisement formats, new or old, in order to offer our partners a better appearance through implementation of a reasoned advertising experience for our viewers.