An original TV communication in order to be at the heart of a TV programme (entertainment and game shows) and to feature your products

Non-exhaustive list of games: N’oubliez pas les paroles, Tout le monde veut prendre sa place, Les Z’amours, Questions pour un Champion, Slam, Des chiffres et des lettres, Trouvez l’intrus, Personne n’y avait pensé, 8 chances de tout gagner, etc.

  • Objectives
  • To create brand image
  • To enhance or launch your products
  • To increase awareness
  • To associate your brand with the values of the programme or facilitator
  • Key figure
0 %

90% viewers have good image of the brand after the implementation of a pricing plan
+15 pts. of brand recommendation 
Sources: “Effectiveness of pricing operations” – April 2018 – Public Impact & France Télévisions Publicité

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