TV Sponsorship & AFP (Advertiser Funded Programming)

Impactful TV communications, off-screen advertising, as similar as possible to programmes fostering the best appearance of your campaigns.

  • Objectives
  • To capture a region
  • To create awareness
  • To create brand image
  • To enhance your product
  • To boost traffic and sales
Contact
Nathalie
Wis
  • Key figures

Efficiency of your brands

Sponsorship
0
Greater recognition and enhanced memory, thanks to the long billboard format (12 seconds).
0

Progress index for brand image
(Increase between exposed and unexposed)
Source: BDD FTP – Post-test advertising 2017-2019

AFP (Advertiser Funded Programming)
+ 0 Pts
rise in spontaneous recognition for the brand. (Increase between exposed and unexposed) Source: BDD FTP – Post-test advertising PC 2013-2018
1 %
Average approval score of short programmes in 2018.
 Source: BDD FTP – Post-test advertising PC 2018 – after viewing

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Contact
Nathalie
Wis