Best cases

ENGIE RG by BENOIT PAIRE

Concept To promote the ENGIE & RG partnership, we worked with Blue agency to develop a campaign featuring France.tv’s new consultant Benoit Paire in a series of videos shared on our digital and social media and digital channels. Immerse yourself in the legend of Roland-Garros with Benoît Paire. Relive the unforgettable moments of Roland-Garros through…

On the road with the Tour x Airbnb

Concept Airbnb wants to promote its new partnership with the Tour de France and introduce French people to the treasures of our regions. Highlighting 10 locations along the Tour de France route, presented by Laury Thilleman. Media Plan / Production Production of 10 TV and digital spots Broadcast as a short programme at prime time…

Dedicated TV spot for Stihl

Concept Production of two 30-seconds TV spots featuring Stéphane Marie, who combines his renowned expertise from the TV show Silence ça Pousse with Stihl products. Creation of a partnership promoted on Stihl’s social media channels. Media Plan / Production Production of two 30-seconds TV spots with Stéphane Marie = multi-channel broadcasting rights + digital rights…

De Toutes Beautés x L’Oréal

Concept Hosting a web series of five videos in which 15 young people discover masterpieces in the Louvre Museum. Reuse of the first 30 seconds of each episode to create teasers. Media Plan / Production Relay of 7 videos (teaser + mashups) on france.tv Relay on the social media of francetvculture and francetvslash Posted on…

Les Loges x Schmidt

Concept Schmidt wanted to promote its positioning as a premium furniture retailer. Les Loges is an original creation that welcomes celebrities for a 100% cinema exchange without interviews, and behind the scenes of a set entirely designed by Schmidt. Media Plan / Production Short programme Les Loges broadcasted before the Sunday cinema slot on France…

Mars Bleu – Colorectal cancer screening x National Cancer Institute

Concept Boost the INCA’s March media campaign with a format that surprises viewers. Repurpose France 2’s traditional ‘bump’ advertisement by not opening an advertising screen, but a prevention message delivered by Samuel Etienne encouraging concerned viewers to get screened. Media Plan / Production Broadcast of the bump and spot in EPA + INCA brand spot…

The home of professionals x Dessange

Concept Dessange wants to highlight its role as the official professional hairdresser of the Cannes Film Festival. A series of branded content videos shot by Brut. During the fortnight hosted by our iconic fashion face Daphné Bürki to reveal the new ambassador Thalia Besson and celebrity hairdresser Paul Duchemin. Media plan / Production Sponsorship of…

ROI Partenaire with BADOIT

Objectives To implement an innovative proposal based on ROI, in addition to the media KPI, in order to increase the turnover of the BADOIT brand. Target Reach BADOIT buyers and also recruit new consumers. Offer Analyze ROI generated by FTV vs. the average ROI of competing channels, overall, for all BADOIT communication for the year.…

Back Market X Plus Belle La Vie

Objectives Communicate on the strengths of the brand: sale of refurbished products, wide selection of products, attractive prices and fast delivery, in a high-consumption period: before Christmas Target 25-49 age group Offer 3 scripted spots focused around young people, the brand’s priority target. Results 89% of viewers believe that this product placement is an original…

Dordogne Périgord Tourisme x FranceTV Publicité

A 100% after 8pm offer for maximum visibility Objectives In the post-covid period, more and more French vacationers were staying in France and going to the countryside. It was therefore necessary to position Dordogne-Périgord as a “star and refuge” summer destination and to hold a place in the minds of French consumers. Attract visitors, pique…

“6ème Set” (with Peugeot and Engie – Season 3)

Objectives Stand out and create a brand preference via engaging special operations for the iconic Parisian tournament Target M/W 25-59 age group Offer For the 3rd consecutive season, we followed Alizé Lim behind the scenes of the iconic Parisian tournament in a playful and dynamic way: Padel avec Tony Parker, Tour du Monde végétal à…

“Dans La Roue du Tour” with Continental, Leclerc and Skoda

Objectives Stand out among all other Tour de France partners and create a brand preference through engaging special operations on one of the world’s most publicized sporting events. Target Men 25-59 age group Offer – After the first two years in 2019 & 2020, “Dans la Roue du Tour” was back for the 2021 Tour…

Dix pour cent X Garofalo

A 100% branded content offer at the heart of the successful drama Dix pour cent Objectives – Notoriety objective – Extend TV sponsorship with content creation around Garofalo products Target – Women 35-59 age group / Upper socio-professional categories Offer Production of 3 branded content intros under the “Dix pour cent” license: – Three 100%…

“Une minute pour s’engager” – Volkswagen

Objectives Support Volkswagen’s “Way to Zero” environmental ambitions through an aspirational TV short Target All audiences Offer – A short program, eco-produced by Brut., on environmental entrepreneurial initiatives that highlights women and men who promote projects, initiatives and daily practices that embody a desire to transform our world into a world with zero waste, zero…

“Echappées Parfumées” with Taureau Ailé

Objectives – Establish Taureau Ailé as a premium brand by creating its own communications platform around travel and world cuisine. Target – 35+ yo Upper socio-professional categories Offer – Creation of a web series “Echappées Parfumées” in association with the “Echappées Belles” brand, a reference travel program on the world’s great escapes, hosted by Sophie…

ecosystem X FranceTV Publicité

Objectives Support Ecosystem in launching its new brand identity, underpinned by a dynamic media group with high level citizen endorsement. Target General public / 25-59 age group Content Creation of a series of 5 x 60-second films featuring France Télévisions group presenters. These films showcase the organization’s new graphic elements: new name, new base line…

I Feel Slovenia

Campaign objectives To attract more travelers, and introduce Slovenia as the perfect tourist destination for short holidays. Focusing on travelers looking for the Slovenian way of life and the discovery of another culture, very close to France. Targets French speaking tourists, families, upscale travelers, frequent weekenders. FranceTV Publicité solution A strong offer: Broadcast the commercial…

Mon Horizon Rêvé

Discover our collaboration with Emirates Campaign objectives Increase the notoriety and visibility of Emirates for a better presence in mind. To be perceived as the airline of innovation and discovery. Targets AB+, young people FranceTV Publicité solution «Mon Horizon Rêvé» is a short program presenting the daily life and the dream-destination of 10 well-known influencers…