FranceTV Publicité, was voted ‘TV Advertising Agency of the Year 2025’ at the CB News Media Grand Prix
FranceTV Publicité has been France Télévisions’ advertising agency since 1989. In addition to France Télévisions channels, it markets advertising space for external publishers, representing nearly 40 TV channels, including the three major US networks in France (NBCUniversal, Warner Bros. Discovery and Walt Disney Company France), as well as nearly 30 websites and mobile applications, such as France.tv, Franceinfo, Météo-France, Radio France, ICI and Brut.
In a rapidly changing audiovisual and advertising landscape, the agency ranks third among TV agencies in terms of net turnover. It operates under different constraints than its private counterparts: advertising time limited to 8 minutes per hour (vs. 12 minutes for private channels), no commercial advertising after 8 p.m., and no advertising around and during children’s programmes (including platforms).
One step ahead
Six years after launching ADspace, its advertising space purchasing service platform, the advertising sales house is accelerating its technological transformation by launching ADspace•ia in September 2025, the first Total Premium Video platform in France, designed to be interoperable, connecting via APIs to the main tools on the market as well as to agency platforms. Developed by the in-house teams to simplify and monitor the management of cross-video advertising campaigns, ADspace•ia enables its clients to optimise their Total Video media plans. It will automatically generate personalised recommendations based on objectives, targets, formats and budget constraints.
Strengthened by its innovations, FranceTV Publicité is the most awarded sales house since the creation of the CB News Grand Prix des Médias, winning the “Media Sales House of the Year” award in 2019, 2022, 2023 and 2024. In 2024, it was also named “Sales House of the Year” by the editorial team of Stratégies magazine as part of its Grand Prix Stratégies de l’Innovation Media. More recently, in September 2025, FranceTV Publicité received the “Best TV Sales House of the Year” award from CB News.
These various distinctions highlight the momentum and quality of service delivered by its teams.
Une entreprise engagée
Aligned with all of France Télévisions Group’s commitments to responsibility, FranceTV Publicité has been awarded the “Positive Company®” ESG label, becoming the first audiovisual sales house to achieve this distinction. It has also obtained the Platinum level of the Sustainable Digital Ad Trust program, which recognises the progress made by SRI members toward more responsible digital advertising. In addition, it has joined the SBTi, with an ambitious target to reduce its Scope 1, 2 and 3 greenhouse gas emissions by 42% by 2030.
In this spirit, FranceTV Publicité is working to reduce its carbon footprint. It has also formed a partnership with leading consultancy Carbone 4 to develop a dedicated protocol based on their recognised methodology. This science-based approach, adapted to the advertising sector, makes it possible to assess the carbon performance of a product in relation to its usage, in line with the Paris Agreement.
FranceTV Publicité is also a founding member of the association Les Relocalisateurs, whose mission is to promote all national and local media in order to support the economic, social and democratic vitality of our regions.
The sales house is determined to promote advertising that is both effective and responsible, aligned with the societal and environmental expectations of its clients, the Group and its audiences.
A sales house driven by the talent of its teams
FranceTV Publicité draws its strength from the expertise of its 320 employees, two-thirds of whom have been based at Quadrans since last May. The company is also established in 9 cities across mainland France and the overseas territories (the Antilles, Réunion and the Pacific).
The teams at FranceTV Publicité are made up of 62% women and 83% managers. The average age is 42, and the average length of service is around 10 years. In addition to the teams in mainland France, there are 45 employees from France Télévisions Publicité Inter-Océans based in the French overseas departments and territories, whose average age is 47 and average length of service is 17 years.
Equal pay
> The details of our rating, obtained from the 5 indicators of the index, break down as follows:
- Gap in remuneration between men and women: 35/40
- Gap in individual increases between men and women: 10/20
- Gap in promotions between men and women: 15/15
- Increases upon return from maternity leave: 15/15
- Number of employees of the under-represented sex among the 10 highest remunerations: 10/10
