Meaningful and responsible communication
Our mission as an advertising network is to help brands get their activity back on its feet in a world that has been turned upside down. Recent events have changed the way we see things and led us to reconsider what really counts in life. We are therefore determined to rethink our advertising communications approach and ensure our messages are both meaningful and authentic. By listening carefully to what consumers and citizens have to say – about respect for the environment, reasonable and responsible consumption, local production, etc. – we can restore confidence and boost consumption.
The world is changing. So is advertising.
Marianne Siproudhis, CEO of France Télévisions Publicité.
The advertising newtork of the leading French audiovisual group
FranceTV Publicité is the advertising network of the France Télévisions Group, the leading French audiovisual group, which has a 29,2% television audience share in France (an average of 31.4 million daily viewers), a digital audience of 28.4 million monthly Unique Visitors and 830 million videos views per month on all its digital platforms (france.tv, social networks, partners). It has 300 employees and markets advertising space for nearly 40 television channels, including France 2, France 3, France 4, France 5, 1ère, TV5Monde, France 24, Trace Urban, Melody, Cartoon Network, Boomerang, Boing, Warner TV, National Geographic Wild, Sport en France, Museum TV… as well as nearly 30 websites and mobile applications, such as france.tv, franceinfo, Météo-France, Radio France, Brut, allodocteurs.fr…
A company for both, men and women
The France Télévisions Publicité teams include 299 male and female employees. They comprise 63% women and 82% executives. The average age is 40 years and the average age of recruitment is 33 years for women and 34 years for men. The average years of experience are about 8 years. The teams of mainland France have recently recruited 45 employees of France Télévisions Publicité Inter-Océans present in the French overseas departments and French overseas territories, whose average age is 44 years and the average years of experience are 14 years.